Generative AI (GenAI) is an exciting topic that’s created a lot of buzz across the IT landscape. Despite all the chatter, and that GenAI is not completely new, most businesses [...]

The post GenAI 101: Three Tips for Getting Started with AI Content Creation Tools appeared first on TechTarget.

17 April 2024

The technology landscape is poised for significant change in 2024, with many purchase drivers and disruptors impacting your current customers’ and prospects’ tech investments. It’s essential organizations, like yours, stay [...]

The post Five Top Technology Investment Drivers for 2024 appeared first on TechTarget.

29 March 2024

For B2B marketers to effectively engage tech buyers, they must have a clear understanding of the type of media tech buyers prioritize when evaluating their purchasing options, as well as [...]

The post The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond    appeared first on TechTarget.

21 March 2024

While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market [...]

The post Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline appeared first on TechTarget.

18 March 2024

This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem [...]

The post Sailing Through Changes: Three Trends Shaping Partner Marketing in 2024 appeared first on TechTarget.

4 March 2024

The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. [...]

The post Harness Technology, Training and Intent for Maximum Sales Results appeared first on TechTarget.

28 February 2024

In today’s uncertain economic climate, B2B technology Partner Marketers are under more pressure than ever to hit aggressive partner pipeline targets while demonstrating ROI. Generating leads isn’t enough – effective [...]

The post Five Demand Generation Best Practices to Help You Build Partner Pipeline appeared first on TechTarget.

26 February 2024

When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the [...]

The post Charting a Course to ROI: Navigating Intent Data Challenges Effectively appeared first on TechTarget.

20 February 2024

As B2B marketers, we know that creating content requires a significant investment of time, energy and money. For that reason, it can be frustrating when the return falls short of [...]

The post Five Reasons Your Content is Underperforming and How to Get Back on Track appeared first on TechTarget.

13 February 2024

Independent, third-party authored content is the #1 most valued content by tech buyers, TechTarget and Enterprise Strategy Group’s 2024 Media Consumption Study reveals. Additionally, 87% of buyers say that credible, [...]

The post The Value of Independent Third-Party Content appeared first on TechTarget.

9 February 2024